Description du livre Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. : La bible de l'Inbound Marketing ! - Si vous souhaitez vous informer au sujet de l'Inbound Marketing, alors vous devez impérativement lire ce livre.Brian Halligan est l'un des fondateurs du principe de l'Inbound et il est dont le mieux placer pour livrer son expérience et son savoir. Mais bien plus qu'un livre scolaire, c'est un vrai manuel rempli de pistes actionnables qui nous est livré là. Dès les premières pages, vous y trouverez des actions concrètes à mettre en oeuvre pour développer une stratégie d'Inbound pour vos activités professionnelles.Un livre à mettre entre toutes les mains de professionnels ! Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online.This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing -- strategy, reputation, and tracking progress Visibility -- getting found, and why content matters Converting customers -- turning prospects into leads and leads into customers Better decisions -- picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
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- Le Titre Du Livre : Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online.
- Nom de fichier : inbound-marketing-revised-and-updated-attract-engage-and-delight-customers-online..pdf
- Format original : E-Book, Hardcover
- Taille du fichier : 12.42 KB
- Nombre de pages de l'édition imprimée :224 pages
- Editeur : Brian Halligan
- Vendu par : (21/10/2014)
- Langue : Anglais
- Genre : Business & Investing
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